When you’re in business, you must always keep your customers’ needs in mind. However, getting your customers to keep you in mind takes a bit more effort. A number of tried-and-true ways can help to keep your company visible, but new technology also offers a number of other ways to communicate with your customers to bring you’re their repeat business.
Always get your customers’ email address to provide information about specials, new products or services that you have added. Of course, you should always respect your customer’s privacy and time. Coupons for discounts sent using email is a good way to ensure that customers make a return visit. Do not send constant emails that only serve to put clutter in the email box. However, good information that helps customers utilized products more effectively or helps them to save money is always appreciated.
Discounts
Though businesses always look for new customers, they should always give special consideration to repeat customers. Customer loyalty can help to spread the information about your business through word of mouth. If you give consideration to their continued business, you will find that the rewards come back to you many times over.
Rewards Programs
Many businesses find that instituting a rewards program often encourages customers to make more visits and spend more money. A rewards program can be as simple as punching a printed card that they present during a visit to your facility. You can provide an item for free after 10 purchases or a similar offer. Rewards programs often induce customers to go out of their way to visit your establishment to get their free item.
Promotional Items
Small giveaways with the company name, like key chains and pens can be a good way to keep your name before your customers at a small price. A pen with your name is likely to be used by your customer on a daily basis, either at home or in their purse. This marketing tactic can help them to recall their positive experience with your company and cause them to return for another purchase. Pens.com has a variety of marketing items that promote your company brand to the public. Visit the site at www.pens.com to choose an item for your customers.
Repeat business can be a significant amount of your total sales. It can also bring in other customers through word-of-mouth. Utilizes these ways of staying in contact with and rewarding your customers to ensure that they feel like a valued service to your business.